Facing a sharp decline in subscriber numbers, MultiChoice Nigeria has cut the price of its DStv decoder by 50%, slashing the cost from ₦20,000 to ₦10,000 as part of a broader strategy to reconnect with customers.
The move is tied to the company’s new “We Got You” campaign, which aims to boost subscriptions and ease the financial strain on Nigerian households. In a statement on Tuesday, CEO John Ugbe said the initiative is focused on showing appreciation to loyal customers and expanding access to premium entertainment. “DStv isn’t just for sports lovers,” Ugbe noted. “We offer something for everyone—drama, kids’ shows, movies, and news.”
Alongside the price cut, MultiChoice also introduced a promotional offer: between June 16 and July 31, 2025, subscribers who pay for their current package in full will enjoy a free upgrade to the next package tier.
According to the company, the pricing changes and bonus offer reflect an effort to adjust to Nigeria’s economic challenges and meet customers where they are.
This latest initiative comes after MultiChoice recorded a loss of 1.4 million subscribers between March 2023 and March 2025—a downturn attributed to the country’s economic slump and a series of price hikes.
In the past year alone, the company has increased subscription fees for both DStv and GOtv three times—in April 2023, November 2023, and April 2024, with the most recent hike taking effect on May 1.
